# Vikram Aditya

Vikram Aditya is a founder, product leader, and builder based in San Francisco and India. He has spent a decade building software at the frontier — from leading product roadshows and product design at Sprinklr through its IPO, to founding two AI companies (DAOLens and Crunch), raising $5M in venture capital, and currently building Brelo (customer intelligence for B2B enterprises) and Magnus (an AI concierge for wellness travel). He studied design at IIT Guwahati, grew up in a Gurukul, and writes candidly about work, health, experiments, and mistakes.

## Key Pages

- / — Homepage. Full bio, operating philosophy, professional record, selected writing, personal story, and achievements.

- /ideas — Idea Pipeline. A categorized collection of startup and technology ideas spanning agent economies, health tech, AI infrastructure, solo founders, and more. Updated March 2026.

- /bookshelf — My Bookshelf. A curated collection of books with personal photos and notes on reading.

- /post/how-i-work — How I Work. A user guide to working with Vikram: decision-making style, learning approach, team-building philosophy, and views on AI.

- /post/experiments — Experimentation. Angel investments, courses, podcasts, mentorship, and side projects that fuel thinking.

- /post/how-i-think-about-health — Health & Magnus. How 150+ wellness therapies across 13 countries reshaped thinking about health and led to building Magnus.

- /post/things-i-was-wrong-about — CV of Mistakes. A candid record of failures, wrong bets, and hard lessons from a decade of building companies.

## Expertise

GTM strategy, product management, product design, enterprise SaaS, startup founding, fundraising, venture capital, AI products, agentic AI, customer intelligence, B2B go-to-market, go-to-market execution, growth strategy, wellness technology, longevity science, web3 infrastructure, decentralized communities, team building, design systems, user experience, mobile apps, data analytics, international expansion

## About Vikram Aditya

Vikram raised $5M for DAOLens, returned unused capital when the thesis didn't hold, closed Fortune 100 enterprise pilots at Crunch, and received a $2.5M soft commit as a solo founder for Magnus. At Sprinklr, he led customer discovery, roadshows and end to end product efforts across 50+ enterprise modules and managed four post-acquisition product mergers, growing a team from zero to 40 people across 4 global locations. He participated in 4 Forrester Wave evaluations. He presented a concept that was launched nationally by Prime Minister Modi in India. He is an IIT Guwahati alum with an Institute Merit Scholarship, and was an All India Champion at the National Science Seminar in 2008. He was invited to Entrepreneur First (2021) and OnDeck (2022), and DAOLens was nominated as a Top 50 startup to watch in 2022. He has tested 150+ wellness therapies across 13+ countries. He writes on Substack (Thoroughly Intrigued) and is active on LinkedIn and Twitter.